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How can Content Strategists Address Racism in Healthcare?
What can content strategists do to address racism and place-ism in healthcare? In J. Nwando Olayiwola’s TEDx talk Combating Racism and Place-ism in Medicine, she speaks to the serious problem of...
View ArticleHealth Mindset Matters, so Health Language Matters
How does a health mindset affect health behaviors? This was the question asked at Mindset 2021, where Dr. Alia Crum spoke on Harnessing Mindset in 21st Century Healthcare. In Dr. Crum’s talk, she...
View ArticlePersonal and ProfessionalValues
What do you value in life, and how does that come across in your work? The values we hold close to us don’t force us to do anything. But personal and professional values impact how we feel when we...
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Change that Feels Good Now, and Self-determination Theory
“We often think of adopting good healthy practices for the future. But what you come to realize, is that abiding by health habits can feel good now. Doing good feels good.” @drsanjaygupta A few weeks...
View ArticleCan UX Design Change Behavioral Heuristics?
Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two...
View ArticleGoldilocks Effect and Health
When Goldilocks tasted Baby Bear’s porridge, how did she know it was just right? Papa Bear’s porridge was too hot. Mama Bear’s was too cold. If Goldilocks had tasted Baby Bear’s porridge first, she...
View ArticleCompeting Behavior Change Techniques: How do You Choose?
How do you choose which behavior change techniques to use in an intervention? The list of 93 behavior change techniques (categorized into 16 groups) can be overwhelming, and they don’t even include a...
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Invisible Personalization
Why is personalization invisible? I believe it has something to do with how humans think of themselves. People tend to think of themselves (ourselves) as in control. This is particularly true when...
View ArticleContent Strategy in Healthtech turns Information into Knowledge
Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified,...
View ArticleThe (Lack of) Vaccination Content Strategy
In January I wrote about how a solid content strategy could really help improve vaccination numbers. There didn’t appear to be a vaccination content strategy, just as there hadn’t been a Covid content...
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